Branding, Photography, Design
Branding, Photography, Design
During my time at New Memphis, the company has been in the process of becoming integrated with its digital presence and more appealing to millennials. I have been fortunate to work with a wonderful team and have a role in that transition while providing my creative and generational perspective.
In an effort to push out more content that would boaster our brand, help attract sponsors, and demonstrate the amount of care and effort put into the program, I conceptionalized and storyboarded this video. It was made to be edited, pieced apart, and shortened for different strategic objectives. I took the lead on the production, scripting, and follow through for this project. Shooting and editing attributed to the very talented Kyle Taubken
The graphic below are paid ads we ran before the program started to recruit participants. The first set, an Instagram carousel ad, and a Facebook banner ad that ran for 30 days.
Graphics were handled by the wonderful and skilled Ariel Elias
A 25% year-over-year growth in attendance and participation attributed just to these ad sets and other social media engagement throughout the summer.
Our team collaborated and created this set of ads modeled after PSAs that deliver an uncommon but thought provoking fact about Memphis in which to "celebrate" hence "Celebrate Your City at Exposure."
These ads and copy were repurposed from social media for print and radio