Branding, Photography, Design
Branding, Photography, Design
To compliment his role as a business owner, speaker, and thought leader, Ken Taylor needed guidelines for his personal brand Ken Taylor Speaks. Together we crafted a set of guidelines inspired by his natural personality and voice. With his new personal brand guidelines Ken has been able to present himself with a level of legitimacy consistent with his expertise. As a result, he has been able to secure 30% more work for his consultancy Kingmaker Strategies.
A flat logo and circular icon were created to compliment the main logo and allow for more versatile use.
The illustrate Ken’s diverse set of skills and values, alternate logos with adaptive verbiage will be key to the brand.
Creating distinguishing design elements is an important focus for Ken’s brand guidelines. A part of those elements includes the use of textured monochrome photographs.
The end result was a set of clean, simple, and versatile guidelines that can evolve with Ken throughout his career.