![Photo treatment cover.png](https://images.squarespace-cdn.com/content/v1/579ff392725e25a18556e87b/1569783465070-NXSI0Y9XE2TG1A681TMC/Photo+treatment+cover.png)
Ken Taylor Speaks - Brand Development
To compliment his role as a business owner, speaker, and thought leader, Ken Taylor needed guidelines for his personal brand Ken Taylor Speaks. Together we crafted a set of guidelines inspired by his natural personality and voice. With his new personal brand guidelines Ken has been able to present himself with a level of legitimacy consistent with his expertise. As a result, he has been able to secure 30% more work for his consultancy Kingmaker Strategies.
![A flat logo and circular icon were created to compliment the main logo and allow for more versatile use.](https://images.squarespace-cdn.com/content/v1/579ff392725e25a18556e87b/1569552511487-AJYSF64PJGKLEA64EVCH/KTS_logo+small.png)
A flat logo and circular icon were created to compliment the main logo and allow for more versatile use.
![The illustrate Ken’s diverse set of skills and values, alternate logos with adaptive verbiage will be key to the brand.](https://images.squarespace-cdn.com/content/v1/579ff392725e25a18556e87b/1569552680540-02R36ZA4G86MT1FCYIGZ/KTS+flat+logo+and+badge.png)
The illustrate Ken’s diverse set of skills and values, alternate logos with adaptive verbiage will be key to the brand.
![Creating distinguishing design elements is an important focus for Ken’s brand guidelines. A part of those elements includes the use of textured monochrome photographs.](https://images.squarespace-cdn.com/content/v1/579ff392725e25a18556e87b/1569725717932-G88RYB6ODIJBU0NLJJNG/Alternate-phrases.gif)
Creating distinguishing design elements is an important focus for Ken’s brand guidelines. A part of those elements includes the use of textured monochrome photographs.
![The end result was a set of clean, simple, and versatile guidelines that can evolve with Ken throughout his career.](https://images.squarespace-cdn.com/content/v1/579ff392725e25a18556e87b/1569727172642-RX2J3RI7IWM7FKAKTB88/Photo+treatment.png)
The end result was a set of clean, simple, and versatile guidelines that can evolve with Ken throughout his career.
![Slides compilation.png](https://images.squarespace-cdn.com/content/v1/579ff392725e25a18556e87b/1569720975554-PBIIUO0RNMRQOMJWX8QH/Slides+compilation.png)